Your Web Video Demos

Whether the consumer is sorting out which product to buy, or trying to better understand the product they just bought, Your Web Video demonstrations accomplish two things:

  1. Empowers the viewer with new understanding of the problem the product solves.
  2. Re-enforces product benefits, showing why the product is better than traditional choices for the job.

Web Videos with Consumer Expert

WHO: Consumer expert Steve Filmer is on camera with a compact and very visual demonstration of how to use the product to solve the problem. His language is simple and direct, and his delivery is dynamic but conversational. His location is in the field.

Steve Filmer is an award-winning broadcast journalist with more than 25 years of experience in the industry, the former Consumer Editor at ABC’s Good Morning America, and a major market reporter in cities like Atlanta, Minneapolis and Phoenix.

SALES POTENTIAL: Once the consumer understands how to use your product, they may want to purchase. Because Your Web Video video is on your site, you can link to fulfillment – immediately satisfying the customer and the manufacturer.

Web Videos with Your Spokesperson

Chef Mario Batali for Copco

Web video produced for Copco with chef Mario Batali.