Our Work
First Alert Onelink
Challenge: How to stand out among huge players at the largest tech showcase in the world? First Alert tasked us with introducing their new Internet of Things (IOT) Smart Home product line at a venue with bigger, better-known, established tech brands.
Solution: Think like a journalist (many of us are former journalists, after all) and create a compelling media pitch that stands out in the crowd. We combined the media relations strategy with targeted event marketing efforts to create visual opportunities for the media to cover.
Result: Over 240 million impressions for First Alert, won Innovation & Design Awards from ShowStoppers, appeared on national programs including “CBS This Morning”.
Attorneys’ Title Guaranty Fund, Inc.
Challenge: Promote company’s 50th Anniversary in a meaningful way within industry and Chicago business markets.
Solution: Produce videos with company leaders talking about ATG’s history and where the company plans to go in the future. Videos were used for internal promotion, on the company’s website, as gifts, and in select media pitches.
Results: A year later, ATG still uses these videos to tell their story and celebrate their success. All key industry and local media covered ATG’s 50th Anniversary.
Debbie Meyer GreenBags
Challenge: Gain product visibility in key markets after moving sales to Amazon.
Solution: Create mini media tour in target markets with Gigi Lubin as product spokesperson.
Results: Appearances on programs in Seattle, Orlando, Charlotte, Baltimore, and Washington, D.C.
The Inspired Home Show
Challenge: Create excitement for The Inspired Home Show (formerly the International Home & Housewares Show) in local markets across the country.
Solution: Develop a program featuring key products.
Results: NewsMark, Inc. is part of the International Housewares Association’s public relations team and has been the preferred vendor for media tours for over ten years and local news outlets get local, in-studio, one-on-one sneak peeks of the Show, which is not open to the public.
Grilling Products Brand
Challenge: Promote summer grilling products with “special moments in the back yard, patio, and home message”.
Solution: Develop targeted media plan targeted to grilling enthusiasts. Contacted experts on their timelines and made Gigi available to appear on camera on client’s behalf.
Results: Over 170 million impressions including an appearance on “Today with Hoda & Kathie Lee” and a feature in “Good Housekeeping”.
What Can we do for you?
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