Who We Are

Meet Our Team

NewsMark, Inc., led by former television news reporter Gigi Lubin, is a Chicago based, award-winning marketing communications firm that provides a full range of services. Our team knows how to find the sweet spot between what clients want (brand awareness that leads to increased sales) and what the media requires (stories with impact) to create campaigns that deliver whether in television, print, online, or on-site. Our large network of marketing professionals allow us to bring experienced partners on a per-project basis saving our clients money while giving them access to the best in the business.

Gigi Lubin


Gigi has worked with leading consumer brands as a strategic partner in crafting high-visibility campaigns. She has the unique ability to capture the key message and strategically position an organization. As a former television reporter, Gigi has strong relationships with media and appears on-air as a lifestyle and safety expert/ media spokesperson for brands both locally and across the country.  She led a team in winning the prestigious Public Relations Society’s (PRSA) Silver Anvil award for consumer products and has a Master’s degree in broadcast journalism from Northwestern University’s Medill School of Journalism.

Chris Hester

Communications/Media Relations

Chris has an excellent working knowledge of the media, what they want, and how to deliver news stories in a format that gets “ink and air time.” She develops targeted, strategic campaigns that speak directly to the appropriate audience.

Cynthia Greenwood

Copywriter and PR Specialist

Cynthia has more than 30 years experience in marketing communications for nonprofits and consumer product companies. She works closely with the International Housewares Association in PR.

Jen Peterson

Integrated Marketing

Jen has more than fifteen years of integrated marketing experience from working with non-profits (arts and cause marketing) to creating large-scale campaigns for international brands while working in Chicago radio. She is an expert in guiding companies on overall marketing strategy with an expert focus in integrating social media and execution of marketing plans.

Steve Filmer

Media Producer and Strategist

Steve is an Emmy Award-winning broadcast journalist and producer and a vivid and visceral story-teller. He creates platforms, video and other content for companies wishing to make the most of social media and the Internet.

Alan Mendelson

TV Infomercial Producer

Alan Mendelson, is a prominent TV infomercial producer and host in the LA area and well known for making TV infomercials affordable for small and mid-sized businesses as well as for larger corporations. Together, we carefully place TV infomercials in time slots to give clients the best performance for their investment.

Judy Smith

Strategic Planning, Message Development

Judy helps leaders fulfill their company vision by defining the distinguishing attributes of their product /service and creating effective communication strategies to target audiences.

Rick Asa

Writer and Editor

Rick is a versatile, award-winning, creative writer for magazines, newspapers and broadcast TV/radio, as well as PR firms and corporate clients.

Amanda Cohen

Amanda organizes all administrative projects including mailings, meetings and messages. She honed her business skills working for celebrity chef/restaurateur Wolfgang Puck as Catering Manager both in Las Vegas and Chicago.